The beer brand choice in 2007

Within the continual project of monitoring the phenomenon of the beer in Czech society the topic of the brand and the brand identification was surveyed in October 2007. The press release provides us with overall information about the amount of people who prefer some beer brand; about the fidelity to the brand and about the willingness to try unknown brand instead of the known one. The attention is paid also to local aspects of brand preferences and to the development of selected aspects in Czech society since 2004.