In a special study called Food 2020, CVVM SOÚ AV ČR asked for the opinions and attitudes of the Czech public on the issue of food wasting. One part was focused on the purchase of imperfect fruits and vegetables.
If there were imperfect and perfectly shaped pieces of fruits and vegetables placed next to each other, 59% of the respondents would chose the perfect one, provided they had the same price.
As for the estimate of the amount of fruits and vegetables that do not reach consumers at all due to their appearance, the correct share (i.e. 20 to 30%) was estimated by almost two-fifths (37%) of the respondents.