Disposal of Visually Imperfect Vegetables and Fruits as One of the Forms of Food Wasting – Food 2022


In a special study called Food 2022, CVVM SOÚ AV ČR asked for the opinions and attitudes of the Czech public on the issue of food wasting. One part was focused on the purchase of imperfect fruits and vegetables. 

If there were imperfect and perfectly shaped pieces of fruits and vegetables placed next to each other, 65% of the respondents would chose the perfect one, provided they had the same price.

According to the Czech public, the European Union standards (34%) and the standards of supermarkets (28%) have a decisive influence on the desired appearance of fruit and vegetables that reach the shelves of supermarkets and chains.

As for the estimate of the amount of fruits and vegetables that do not reach consumers at all due to their appearance, the correct share (i.e. 20 to 30%) was estimated by more than two-fifths (41%) of the respondents.

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