* Election Campaign and Declared Voter Turnout in Public Opinion Polls

This article examines the relationship between voter turnout (or, precisely, turnout intention) and variables related to the perception of the election campaign in the broader context of the other types of variables such as basic socio-demographic or political characteristics. The data used in this analysis are from surveys conducted during the period of three month before elections in 2010. All of the surveys were designed as public opinion polls and approximately 1000 Czech adults were interviewed nationwide at the beginning of each month. To explain the relationship between voter turnout (or rather a kind of readiness to vote) and the perception of the campaign, the binary logistic regression was chosen and three models were created. In relation to voter turnout, in addition to basic socio-demographic characteristics, the variables related to the perception of the election campaign are statistically significant, too. In the extended model, however, it is showed that behind the effects of most of them stands the rate of interest in politics. The only variable, which draws on a basis other than the interest in politics, proved to be awareness and acceptance of campaign influence on own voting behaviour. The frequency of consumption of media content proved to be more important than age, education and living standards. However, again behind these variables stands the interest in politics. Therefore, the interest in politics appears to be essential in relation to voter turnout in our analysis.

 

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